AI has changed what custom software costs to build. The tools you were told were out of reach are now well within it, and we design them, build them, and run them for you.
Six figures, the better part of two years, and a fair chance it was out of date by the time it landed. So most businesses did the sensible thing and bent themselves around whatever the off-the-shelf product happened to do, living with the workarounds, the double entry, and the spreadsheet that three people maintain by hand.
That arithmetic has changed. AI has brought the cost and the timeline of building software down far enough that the small, specific, genuinely useful tools your business has always wanted are now worth building. The hard part is no longer the money or the wait.
It is knowing where to start, and having someone who is still there when it needs to keep running on a Tuesday morning.
Five things businesses ask us for most. Every one of them is built around how you already work.
The quoting tool, the scheduling board, the customer portal, the job tracker: the thing you currently run on a spreadsheet and goodwill. Built around your process, instead of bending your process to fit somebody else's product.
One place to ask a question in plain English and get a real answer out of your files, email, notes and records, with a link to exactly where it came from. New staff stop asking "where do I find…", and the knowledge stops walking out the door when someone leaves.
Quotes drafted from supplier emails. Deliveries reconciled. Reports written. Enquiries read, sorted and routed to the right person. The repetitive, rules-based work that quietly eats a day a week and that nobody enjoys doing.
Recorded, transcribed and summarised automatically, then filed where you will actually find them again. A decision made out loud becomes as searchable as one written down.
Your accounting, CRM, ticketing and file storage, connected properly so the AI works from your real numbers rather than a plausible guess. This is the unglamorous part that decides whether any of the rest is trustworthy.
The best public models are genuinely remarkable, and you should use them where they shine: hard reasoning, drafting, making sense of messy text. Other work you would simply rather keep in the family: the pricing workbook, the client files, fifteen years of email.
So we run private models on hardware you control as well, and send each job to whichever suits it. Most businesses end up with a blend, and in daily use it is invisible. Your team just asks, and the right engine answers.
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Choosing is our job, not yours. The blend can change later without anyone having to rebuild the software around it.
Same software either way. Most businesses pick ours and stop thinking about it.
Install it on your own hardware, on your own site, entirely under your control. Some businesses want exactly that, and we are happy to build it. Or hand the whole thing to us and let it live in our data centre, fully managed, with the infrastructure cost included in one predictable monthly fee.
It is our data centre. We designed it, we built it, and we run it, which is why we can simply show it to you.
A project like this usually involves a developer, a hosting provider, an integrator and a managed service desk. When something misbehaves on a Monday morning, each of them has a clear and confident explanation of why it is one of the others.
We do the lot. We write the software, we run the infrastructure underneath it, we own the building that infrastructure sits in, and we answer the phone. There is nobody to point at, which we find concentrates the mind wonderfully, and it means you get straight answers quickly, from someone who can actually go and look.
Thirty years of writing software sits behind that, most of it done the hard way. AI has not replaced the judgement that comes from those years. It has made it a great deal quicker to apply, which is why the work now lands in weeks rather than quarters.
| Our own data centre, designed and operated in-house | yes |
|---|---|
| Years writing software | 30 |
| CPU cores across our racks | 246 |
| Memory | 1,540 GB |
| Storage | 149 TB |
| Systems running in production | 104 |
| Runbooks we maintain for them | 137 |
| Companies between you and the person who fixes it | none |
No transformation programme. One useful thing at a time.
The hardest part of this is rarely the technology. It is the first step. So we make the first step small, quick, and worth doing on its own.
What is eating your team's time, and what you wish existed. Free, and often enough on its own to tell you whether this is worth pursuing.
Not the biggest idea, but the one most likely to land quickly and be obviously worth it. You start a retainer at the size that suits you, and that first piece of work is what it goes on.
Once the first is live and your team has felt the difference, the conversation changes from "does this work" to "what else could we do". That is the good conversation, and it is where the real value turns up.
Three sizes, named for the pace they set. Move between them as things change.
We don't sell one-off projects. You take a monthly retainer that gives you a set amount of our capability, and we work through your list together.
It suits your cashflow, so there is no six-figure decision to agonise over. More importantly, it suits the pace at which your team can actually take on change. Every new tool means new habits, and a business can only absorb so much at once before the improvements start getting in the way. The retainer sets a sensible speed and holds it.
A regular trickle of improvements, one modest thing at a time. The right pace for a business trying this out before it leans on it.
The usual choice. Enough capability to keep a real roadmap moving, with work landing regularly and room to respond when something urgent turns up.
For businesses where the software has become central to how they operate. A continuous build programme, and priority on our schedule.
Every size includes hosting, monitoring, backups and updates for everything we have built you. The infrastructure cost sits inside the retainer rather than arriving separately from someone else.
A sentence or two about the work you would rather not keep doing by hand is plenty to start with.